DirecTV is bringing the NFL to cord cutters. The company announced that its NFL Sunday Ticket package, which allows subscribers to view every NFL game throughout the season, will be available without a DirecTV subscription. DirecTV partnered with Sony to allow PS3 owners to stream NFL games for $339.95 per season. Also DirecTV customers who purchase NFL Sunday Ticket will be now be able to stream games on a variety of devices including Motorola’s XOOM and Samsung Galaxy tablets, Motorola’s Android phones, the iPad, iPhone, iPod Touch, Blackberry devices with 3G or wifi, Palm Pre/Pixi, and other Droid-branded phones. "We are constantly looking at new ways to enhance the NFL viewing experience and create more value for the loyal fans who continue to make this our most popular and dynamic sports subscription service," Tony Goncalves, senior vice president, Product Management for DIRECTV. "With the growth in mobile and connected consumer electronics devices, we believe it makes sense to enable viewers to watch their favorite team on more of those devices, like gaming consoles, whose users include legions of NFL fans." Alex Kaplan, senior director of sports marketing and product strategy for DirecTV, told Bloomberg that "If this test is successful, we have the opportunity to distribute ‘Sunday Ticket’ through various different devices, and we’re certainly open to relationships with other consoles and Internet-connected devices."

This is a potentially dangerous strategy for DirecTV in the short term. Bloomberg rightly points out that offering NFL Sunday Ticket to non-subscribers could spur even more cord cutting. Many pay TV customers are only holding on to their subscriptions for live sports, especially the NFL. NFL Sunday Ticket online provides a viable alternative. At the same time, DirecTV is thinking ahead. They recognize that consumers no longer want or need to be tied to pay TV subscriptions. And viewers also want to access programs on a variety of devices. Kaplan said "We’re trying to maximize value for Sunday Ticket in a world where how people consume media is changing, and we want to be at the forefront of that." It looks like DirecTV is starting to get it.  This move could be a game changer (no pun intended).

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2 Responses to No Subscription Needed For NFL Sunday Ticket

  1. steve says:

    I called Direct TV and spoke with 6 diffferent sales people and was advised I must have a subscription to get the streaming NFL. I offered to get the dish and throw in a closet as I am not facing the right direction for reception on the dish and they stil gave me shit, I will simply pay for someone elses package and use the login. Very dumb

  2. sherry says:

    They have changed it as of 9/1/12. Go to
    We had the same issue and almost gave up. Yay DirectTV!!!

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